My Love is Black Love
A visual identity and creative for Bumble, celebrating Black History Month and beyond - authentically communicating
and capturing the real, modern nuances, the celebratory moments and rich culture behind their black audiences’ heritage. It’s distinctively different to their main identity, rich
in colour and bold, whilst still feeling inclusive and a part
of their new branding. It empowers individuals with agency and seeks to champion the freedom of intimate moments whilst dating. It’s bold. Confident. Authentic.
Role
Identity, Graphic Design, Art Direction
Results
- Engagement grew, with the Bumble Date Mapper gaining 1000 impressions in 24 hours of launch + over 2000 impressions in week 1.
- Influencers advocated for the campaign, resulting in 509k impressions + 5.9k engagements.
- The event delivered over 800 in-app sign ups on Bumble, with 79 mentions and 1.2M impressions across social.
- The campaign delivered over 1.3M impressions in-app, with a combined 13.1% CTR, across promotional and CRM assets.
Team
Lead Designer - Naomi Rowaiye
Copywriter - Salwa Rogers
Motion Designer - Andi Pirlogea
Photography + Videography - Ashley Verse, Ron Timehin
Agencies - Step Your World, Good Culture Inc. + MG Empower
Copywriter - Salwa Rogers
Motion Designer - Andi Pirlogea
Photography + Videography - Ashley Verse, Ron Timehin
Agencies - Step Your World, Good Culture Inc. + MG Empower
