To celebrate Black History Month and beyond, I captured the modern nuances, rich culture, and intimate moments of Bumble’s Black community for the integrated marketing campaign, My Love is Black Love.
I led a five-member creative team across design, engineering, motion, and copy to bring to life the end-to-end development of user-centred campaign visuals
and product handoff of the Bumble Date Mapper microsite.
The visual identity is distinct from Bumble’s Date’s main look & feel—it’s bold, colourful, and inclusive—empowering singles with agency in dating and evolving with the community across a wide variety of touch points.
Role
Visual Identity
Graphic Design
Artworking
Experiential
Visual Identity
Graphic Design
Artworking
Experiential
Team
Naomi Rowaiye, Mira Chelala, Salwa Rogers, Andi Pirlogea
Naomi Rowaiye, Mira Chelala, Salwa Rogers, Andi Pirlogea
Results
- 1000 impressions in 24hrs and 2000+ impressions in week 1 of the Bumble Date Mapper launch
- 500k impressions + 5.9k engagements via influencer partnerships
- 800 in-app Bumble sign ups, 79 mentions and 1.2M social impressions
- 1.3M in-app impressions, and 13.1% CTR across promotional and CRM creative
- 1000 impressions in 24hrs and 2000+ impressions in week 1 of the Bumble Date Mapper launch
- 500k impressions + 5.9k engagements via influencer partnerships
- 800 in-app Bumble sign ups, 79 mentions and 1.2M social impressions
- 1.3M in-app impressions, and 13.1% CTR across promotional and CRM creative
Markets
UKI
UKI
