Bumble wanted to create premium, high-quality merchandise showcasing
the new Bumble identity, with a less branded and more wearable approach.
The creative approach explored the Bold Minimalism concept, making an impact through colour, scale and messaging. The intended audience was 500 Bumble employees, and American college students, aged 18-22 years old who qualify for the Bumble Honey college program - as well as partnerships and attendees at Bumble IRL events, such as Run Club and Padel Club.
The creative approach explored the Bold Minimalism concept, making an impact through colour, scale and messaging. The intended audience was 500 Bumble employees, and American college students, aged 18-22 years old who qualify for the Bumble Honey college program - as well as partnerships and attendees at Bumble IRL events, such as Run Club and Padel Club.
Role
Visual Identity
Graphic Design
Artworking
Experiential
Visual Identity
Graphic Design
Artworking
Experiential
Team
Naomi Rowaiye, Emily James, Salwa Rogers
Naomi Rowaiye, Emily James, Salwa Rogers
Markets
Global
Global
