Bumble Date Mapper
Bumble launched an integrated campaign for Black History Month, inspired by their My Love Is Black Love initiative. The campaign aimed to drive social conversation and press coverage, increasing favourability amongst Gen Z and Millennial Black British women. I was briefed to create a visual identity and microsite in celebration of Black History Month and beyond: connecting new and existing Black Bumble users seeking Black-owned and operated, authentic date spots in and around London.
Bumble Date Mapper Microsite
Bumble Date Mapper Microsite
Insight
More than half of Black British people in the UK have experienced racial bias on a date. This feeling of judgement and unwelcomeness can mean that Black British people feel like they cannot be their authentic selves in certain spaces, and it's even caused 1 in 3 Black British people to cancel a date.
While Black Brits should be able to express their multifaceted identities wherever they are, many feel most comfortable doing so in inclusive spaces, where diversity is celebrated and prejudice towards them won’t be tolerated.
More than half of Black British people in the UK have experienced racial bias on a date. This feeling of judgement and unwelcomeness can mean that Black British people feel like they cannot be their authentic selves in certain spaces, and it's even caused 1 in 3 Black British people to cancel a date.
While Black Brits should be able to express their multifaceted identities wherever they are, many feel most comfortable doing so in inclusive spaces, where diversity is celebrated and prejudice towards them won’t be tolerated.
Role
Graphic Design, Microsite design
Team
Lead Designers - Anna Takács, Chloe Livesey
Designer - Naomi Rowaiye
Copywriter- Amber Roberts
Photography - Charlie Hawks
Designer - Naomi Rowaiye
Copywriter- Amber Roberts
Photography - Charlie Hawks
