Celebrating Black History Month and beyond, we captured the modern nuances, rich culture, and intimate moments of Bumble’s Black community— with the campaign, My Love is Black Love.
Launching in the UK and expanding to the US, the campaign’s sentiment aimed to drive social conversations—being a women-first app, Bumble increased brand favourability amongst Gen Z and Millennial Black women worldwide.
We explored a visual identity, distinct from Bumble’s Date’s main look & feel—it’s bold, colourful, and inclusive—empowering singles with agency in dating and evolving with the community. The creative approach explored wireframes and then brand design. It connects new and existing Black Bumble users to Black-owned and operated, authentic date spots in London, where diversity and inclusivity are celebrated.
See the microsite at Bumble Date Mapper →
Role
Visual Identity
Graphic Design
Brand Design
Web Design
Art Direction
Visual Identity
Graphic Design
Brand Design
Web Design
Art Direction
Team
Naomi Rowaiye, James Shirley, Salwa Rogers, Andi Pirlogea
Naomi Rowaiye, James Shirley, Salwa Rogers, Andi Pirlogea
Results
- 1000+ impressions in 24hrs and 2000+ impressions in week 1 of the Bumble Date Mapper launch
- 1000+ impressions in 24hrs and 2000+ impressions in week 1 of the Bumble Date Mapper launch
Markets
UKI + US
UKI + US
See the microsite at Bumble Date Mapper →
