Bumble, the women-first dating app, released their annual predictions for trends that will shape dating in 2025 - helping singles to take their connection from DM to IRL.
As a design team we used insights from Bumble’s 40,000+ global Gen Z and Millennial community, to create an identity that laddered up to the campaigns strategy. The creative was fun, young and fresh—speaking to the changing behaviours and perspectives in dating, as well as the evolution and realities of finding the right relationship.
While dating discourse varied in the last year, one thing remained true: dating never left, but relationships are changing in a notable way.
See the microsite at Dating Trends 2025 →
Role
Web Design
Graphic Design
Web Design
Graphic Design
Team
Naomi Rowaiye, Chloe Livesey, Anna Takács, Amber Roberts, Charlie Hawks
Naomi Rowaiye, Chloe Livesey, Anna Takács, Amber Roberts, Charlie Hawks
Results
- 10M+ unique individuals reached via mentioned across press and social
- Featured in NY Times, Sunday Styles
- 10M+ unique individuals reached via mentioned across press and social
- Featured in NY Times, Sunday Styles
Markets
Global
Global
