
Breaking into the new year with tales of personal discovery and golden rules for dating, Bumble partnered with the ultimate it-girl and Chicken Shop Date host, Amelia Dimoldenberg.
Rooted in an adapted brand strategy, the editorial campaign was brought to life through a bespoke visual identity—expressed across a monthly cover-star social series, video, production, and a star-studded valentines day event.
Bold visuals, anchored in Bumble Date’s identity used a playful yellow palette and tailored typography to reflect Amelia’s fun personality. The series maintains a cohesive, yet flexible identity that evolves alongside talent and audience.
Role
Visual Identity
Graphic Design
Artworking
Experiential
Visual Identity
Graphic Design
Artworking
Experiential
Team
Naomi Rowaiye, Emily James, Mira Chelala, Jenna Morrissey, Katy Roughton
Naomi Rowaiye, Emily James, Mira Chelala, Jenna Morrissey, Katy Roughton
Results
- 10M+ unique individuals reached via mentioned across press and social
- 5.4M video views and 473k engagement rate (above benchmark of 5.05% vs usual 2%)
- 4.8% in-app open rate & 617k opens
- 9 pieces of press coverage; Adweek, Gen Z Substack, After school, ELLE AU & British Vogue
- 10M+ unique individuals reached via mentioned across press and social
- 5.4M video views and 473k engagement rate (above benchmark of 5.05% vs usual 2%)
- 4.8% in-app open rate & 617k opens
- 9 pieces of press coverage; Adweek, Gen Z Substack, After school, ELLE AU & British Vogue
Markets
Global
Global




