Breaking into the new year with tales of personal discovery and golden rules for dating, Bumble partnered with the ultimate it-girl and Chicken Shop Date host, Amelia Dimoldenberg.
Rooted in an adapted brand strategy, the editorial campaign was brought to life through a bespoke visual identity—expressed across a monthly cover-star social series, video, production, and a star-studded valentines day event.
Bold visuals, anchored in Bumble Date’s identity used a playful yellow palette and tailored typography to reflect Amelia’s fun personality. The series maintains a cohesive, yet flexible identity that evolves alongside talent and audience.
Role
Visual Identity
Graphic Design

Artworking
Experiential 
Team
Naomi Rowaiye, Emily James, Mira Chelala, Jenna Morrissey, Katy Roughton
Results
- 10M+ unique individuals reached via mentioned across press and social
- 5.4M video views and 473k engagement rate (above benchmark of 5.05% vs usual 2%)
- 4.8% in-app open rate & 617k opens
- 9 pieces of press 
coverage; Adweek, Gen Z Substack, After school, ELLE AU & British Vogue 
Markets
Global 

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