Bumble celebrated singles and lovers worldwide on Valentines Day, in partnership with The Lion King's very own, Aaron Pierre.
Rooted in an adapted brand strategy, the editorial campaign was brought to life through a bespoke visual identity—expressed across a monthly cover-star social series, video, and production.
Inspired by Bumble's recent work with Amelia Dimoldenberg—bold visuals, anchored in Bumble Date’s identity used a playful yellow palette and tailored typography to reflect Aaron's personality and the photography colour space. The series maintains a cohesive, yet flexible identity that evolves alongside talent and audience.
Role
Visual Identity
Graphic Design
Social Media
Visual Identity
Graphic Design
Social Media
Team
Naomi Rowaiye, Emily James, Katy Roughton
Naomi Rowaiye, Emily James, Katy Roughton
Results
- Consumer engagement - 2.5% higher
- 2M+ video views on Instagram
- 3.95% in-app open rate
- 85% positive campaign sentiment
- 7 pieces of press coverage, with 100% link back
- Consumer engagement - 2.5% higher
- 2M+ video views on Instagram
- 3.95% in-app open rate
- 85% positive campaign sentiment
- 7 pieces of press coverage, with 100% link back
Markets
UKI, France, Spain and Germany
UKI, France, Spain and Germany
