Bumble with Amelia Dimoldenberg
Bumble eased into the new year with tales of personal discovery and golden rules for dating, in partnership with the ultimate it-girl and Chicken Shop Date show host, Amelia Dimoldenberg. Marking the Culture team's editorial strategy, the campaign brought to life an intimate and star-studded Valentines Day soirée and an on-going, bespoke visual identity for the talent social series, video, production and cover-star moment, rolled out across social channels.
The unique visuals seamlessly align with the Bumble Date brand identity. We selected a typeface and bold yellow that reflected Amelia's personality and complemented the aesthetic of the brief. Maintaining the personalised approach for each collaborator, we aimed to ensure that monthly cover stars would be given a unique look and feel; preserving the cohesive identity of the content series and brand. Localised across 3+ different global markets.
Role
Graphic Design, Visual Identity
Results
- Mentions across press and social reached an estimated 10M unique individuals
- 5.4M video views, total engagement of 473k and above benchmark engagement rate of 5.05% (vs 2%)
- In-app open rate of 4.8%, with 617k opens
- 9 pieces of quality press coverage; Adweek, Gen Z Substack After school, ELLE AU and British Vogue
Team
Lead Designers - Naomi Rowaiye, Emily James, Mira Chelala
Copywriters - Jenna Morrissey
Art Direction - Katy Roughton
Talent - Christina Hardy, Bita Jedo
Creative - Martin Sanchez
Social - Candace Carrington, Macketta Johns, Ellie Carter, Phoebe Rennie
Video + Production - Farrynheight
Role
Graphic Design, Visual Identity
Results
- Mentions across press and social reached an estimated 10M unique individuals
- 5.4M video views, total engagement of 473k and above benchmark engagement rate of 5.05% (vs 2%)
- In-app open rate of 4.8%, with 617k opens
- 9 pieces of quality press coverage; Adweek, Gen Z Substack After school, ELLE AU and British Vogue
Team
Lead Designers - Naomi Rowaiye, Emily James, Mira Chelala
Copywriters - Jenna Morrissey
Art Direction - Katy Roughton
Talent - Christina Hardy, Bita Jedo
Creative - Martin Sanchez
Social - Candace Carrington, Macketta Johns, Ellie Carter, Phoebe Rennie
Video + Production - Farrynheight
Initial Exploration
Based on Amelia’s brand and her previous Valentines Day events, Amelia’s team had an idea on how the visual identity for the invitations and event collateral should look. Meaning these initial ideas, exploring elements from her photoshoot and magazine covers were archived and a solution that worked for the Bumble brand identity, campaign and Amelia’s team was found.
