Official is your relationship’s new best friend. It’s the app for couples that helps strengthen communication, enhance intimacy, and get the vibes flowing.
Shaped by the fluidity of Officials brand strategy, the launch of the new brand identity saw a new, flexible design system—exploring refreshed art direction, motion and tone of voice. Official is an umbrella of Bumble Inc. - my role was to explore the brand expression, discover how the design system worked and pioneer brand creative.
Role
Brand Design
Social Media
OOH
Artworking
Brand Design
Social Media
OOH
Artworking
Team
Naomi Rowaiye, Georgia Weisz, Stacey Carter, Amber Roberts, Nicole Jahns, OK McCausland
Naomi Rowaiye, Georgia Weisz, Stacey Carter, Amber Roberts, Nicole Jahns, OK McCausland
Markets
Global
Global
