A global campaign showcasing real Bumble love stories to inspire women aged 22 to 44 to overcome skepticism and give love a second chance.
In response to the brief we created the For the Love of Love campaign. A global celebration of real love stories that started on Bumble. Rooted in authenticity, the campaign features real couples from the US, UK, France, and Germany, sharing their unfiltered expressions of romantic connection.
Rather than simply telling love stories, we invited viewers to feel them. We partnered with The Collective You to bring these stories to life through elevated creative, featuring luxury black-and-white photography and clean, modern design. Each execution is emotionally direct, confident yet warm, and romantic in the most genuine way.
Rather than simply telling love stories, we invited viewers to feel them. We partnered with The Collective You to bring these stories to life through elevated creative, featuring luxury black-and-white photography and clean, modern design. Each execution is emotionally direct, confident yet warm, and romantic in the most genuine way.
Expertise
Visual Identity / Design direction
Graphic Design
Editorial Print / Artworking
OOH / Experiential
Chat GPT (concepting)
Digital Web & Banners
Organic & Paid Social
Visual Identity / Design direction
Graphic Design
Editorial Print / Artworking
OOH / Experiential
Chat GPT (concepting)
Digital Web & Banners
Organic & Paid Social
Team
Design Direction
Emily James, Jessica Shaw, Naomi Rowaiye
Design Direction
Emily James, Jessica Shaw, Naomi Rowaiye
Design
Emily James, Jessica Shaw, Naomi Rowaiye, Misha Hunt, Lily Bird, Mira Chelala, Georgia Weisz, Chloe Livesey
Motion, Creative, Copy, Art Direction, Creative Direction, Project Management
Bumble Creative Studio
Emily James, Jessica Shaw, Naomi Rowaiye, Misha Hunt, Lily Bird, Mira Chelala, Georgia Weisz, Chloe Livesey
Motion, Creative, Copy, Art Direction, Creative Direction, Project Management
Bumble Creative Studio
Markets
Global
Global
